Masciarelli is such an extraordinary story because, as few producers have managed to do, they have succeeded at the very top in creating a global icon, while also creating something special for the everyday consumer, a wine so much better than it needs to be, an ambassador for the region. This wine for so many people is their introduction to the Montepulciano grape and the Abruzzo region, and the quality and care shown in producing this 100% estate but widely available wine result in an enormously positive impression.